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About Us

A little story about who we are ….


My name is Jo and I am pictured here in our hometown of Christchurch with my husband Brad, daughter Stella and son Jack.

 Brad is builder and a keen fisherman which Jack and Stella have inherited. Our favourite place to go is the Marlborough Sounds where we love getting out on the water to fish, kayak and just enjoy our family time together.

 We spend our Winter on the sidelines of Belfast Rugby fields cheering on Jack’s Cobra team and our Summers at the Beach. One of our favourite school holiday activities is swimming at Taiora QEII and playing at the amazing Margaret Mahey Playground or we just enjoy hanging around home doing craft and learning magic tricks which is Stella’s passion. I learn so much from my core crew, they give me strength, encouragement and unconditional love. They teach me patience, endurance and to stop and breathe every once and a while.

 Family Photo

When I launched Buddy New Zealand in 2011 I did so by whim of my mum sharing with me a Woolen Hooded Cape that she dressed me in when I was a little girl.

This Woolen Hooded Cape became something I never left home without when dressing our daughter Stella and like my Mum before me, it was a tradition I continued and shared with you as we began the creative journey and development of our Buddy New Zealand Luxury Heirloom Collection.

The extension of the Blankets came from my desire to bring to the market New Zealand made, true to size, generous fitting blankets that were fit for purpose (size wise) and delivered the key features and benefits of 100% natural merino fibres:

  • Soft to the touch
  • Breathable
  • Low allergy risk for sensitive young skin
  • Natural fibres that allow the body to retain an optimum safe temperature in hot and cold environments
  • Durable and resilient
  • Affordable

     As a small business I got such a thrill sharing the range with customers throughout New Zealand and many other countries. I valued and appreciated the investment my customers made as I took care in wrapping each item in tissue and tying each gift box with a hand tied bow. I believed in my designs as I had put them to the test with our own children as they have grown through the stages of baby, toddler and throughout their early and middle childhood years. In fact, Stella and Jack still have the Aircell Cot blanket under their fitted sheet that gives me confidence when I kiss them goodnight they will be content in their dreamland adventures.

    Five years has passed since our last collection and it has always been something I longed to revisit so it was with nervous excitement that we have re-launched and I have been blown away by your support.

    I want to take the opportunity to thank you all for your encouragement and kind words through your posts on social media and your personal messages. I truly appreciate hearing from you and it is a very special feeling knowing that we have your support.

    We are so excited to be open for business and we look forward to sharing our journey with you.

    We are confident that the Buddy New Zealand range will become essential to your daily living for today, tomorrow and for generations to come xx